The latest regulatory news
insights and updates from
the ADSL team

In the highly competitive world of cosmetics, product claims serve as promises that define consumer expectations and influence purchasing decisions. Descriptions such as “anti-aging,” “hydrating,” and “dermatologist-approved” are not just marketing tools; they represent assurances of efficacy and quality. However, these claims come under increasing scrutiny from both consumers and regulatory authorities. For brands, ensuring these promises are truthful and legally defensible is paramount.

May brought several notable changes to cosmetic regulations across the EU, UK, and US. From newly banned substances and UV filter limits to MoCRA enforcement data, the updates highlight a clear shift toward stricter safety and compliance expectations—particularly for products targeting children or using UV filters. Below is a breakdown of the key developments, what they mean for your business, and the product categories most likely to be affected.

As the cosmetics industry continues to evolve, sun protection products remain a cornerstone of personal care routines worldwide. With 2025 bringing significant updates to SPF formulation regulations, brands must act decisively to ensure compliance and maintain consumer trust.

The cosmetics industry is seeing a surge in demand for products tailored to sensitive skin, bringing allergens into sharp focus. As consumers increasingly seek out hypoallergenic options, brands face the dual challenge of meeting these expectations while navigating complex regulatory landscapes. The key lies in understanding how allergens impact product development and ensuring that safety, compliance, and transparency are at the forefront.

April saw further regulatory activity affecting cosmetic ingredients and formulations, particularly within the EU. The SCCS published several safety opinions and accepted new safety assessment mandates, which may lead to future restrictions or reformulation requirements.

As consumer awareness of ethical and sustainable practices grows, the cosmetics industry is seeing a significant rise in demand for vegan and cruelty-free products. These terms, though often used interchangeably, represent distinct values that together reflect a commitment to both animal welfare and ethical consumption. For brands aiming to meet this demand, understanding and validating these claims is not only a moral imperative but also a strategic necessity.

For years, the cosmetics industry has navigated the murky waters of heavy metal contamination, balancing safety, compliance, and consumer trust. But with tightening regulations under California’s Proposition 65 and the new federal oversight granted by the Modernization of Cosmetics Regulation Act (MoCRA), brands may need to rethink their approach to heavy metal testing—sooner rather than later.

Cosmetic products must be free from harmful impurities, including heavy metals such as lead (Pb), cadmium (Cd), mercury (Hg), and arsenic (As), which can arise from raw materials, manufacturing processes, or contamination during storage.