Oral care
Toothpastes, mouthwashes and, in fact, all other oral care products must adhere to regulation and be certified before they can be sold on the market. ADSL provide all the formulation, testing and compliance services required to ensure any oral care product is certified, compliant and ready for consumer use.
Leading experts in oral care product formulation, compliance and safety
From tartar reduction to enamel strengthening, the range of claims made by oral care products is expansive. If you are planning a new toothpaste, mouthwash or whitening product, ADSL can provide all the safety testing, formulation and compliance certification required to get it to market. As one of the UK’s leading accredited laboratory testing facilities, our team of experts is well-placed to offer the support, guidance and advice you need to sign off and substantiate your claims. And to be confident your product does what you’re promising. Our UK-based team operates from one location, so you can be confident we’ll deliver results to you efficiently, accurately and always professionally. Exactly as you’d expect from your chosen laboratory partner.
Get Started


Frequently asked questions about oral care products
What services does my product require?
Talk to our team of experts and we will be able to advise on all aspects of your product’s requirements. We take time to understand you claims and product attributes and create a recommendation of the exact services we can provide to get your product to market. Explore our recommended services below, try our product checkup or book a free consultation with our team.
What information do you need?
For all products, we will require the INCI data and any information and evidence you have to back up your claim. Our innovative team of experts will be able to review your product and make recommendations about required testing services.
How long does it take?
This varies depending on the services required, but we can work within your timeframe and constraints where possible. Our customer service offer is designed to make your life as easy as possible; you will have a point of contact and a detailed schedule to keep you up to date with the process.
Does this cover US and other global markets?
Formed in 2008, our fully qualified, independent team of Chartered Chemists, Toxicologists, Microbiologists and regulatory experts specialise in formulation and testing services within the cosmetic and household goods industry. We are a UKAS accredited testing laboratory offering a range of accredited and non-accredited microbiological tests. With our exceptional expertise and complementary skills in manufacturing, process controls, industry regulation, health and safety, marketing, and project management, we are with you every step of the way to see your product through to successful market launch. Furthermore, our technical consulting helps many businesses by cost effectively filling gaps in their skills and knowledge base and providing a freshperspective and strategy on the best way forward. Fundamentally we have the knowledge and the know-how to help you successfully take your cosmetic product from to market.
We are a leading provider of formulation, safety and regulatory compliance service
Concept to shelf
We deliver our extensive range of services from our own leading UK based facilities, meaning better support and service for you. Whether a full “turnkey” product development from concept to shelf is needed or a single regulatory or testing requirement, we have everything you’ll need under one roof.
Trusted by leading brands
From household names to start-ups, we support brands of all sizes, helping them get their products consumer-ready and onto the market. We have a wide range of testing and compliance capabilities to assist at every part of the development lifecycle process.
Unrivalled expertise
Experts in our field, we have over 20 years of cosmetic formulation, compliance, testing and safety experience. And we’ll use it to help you navigate the increasingly demanding regulatory landscape. If you have a question, we’ll have the answer.